🔗 Share this article

The company revealed that 900 positions are currently under threat as the media giant continues to reshape its operations in the streaming era.

Staff Impact

The company, which employs about 23,000 staff across Britain, anticipates that ongoing discussions will result in about 600 roles eliminated, with a further 300 reassigned within the organization.

New Offerings

This latest round of reductions – representing the third such move in a little over 18 months – follows a number of product launches, including an updated version of its smart TV and a budget-friendly option.

Company Direction

Comcast-backed broadcaster is focused on improving current offerings, with reductions primarily impacting Sky’s technology and development units along with associated business divisions.

Since the start of last year, Sky has cut almost 3,500 positions as it moves away from legacy broadcast pay-TV toward internet-delivered solutions as it competes with US giants like Netflix.

Overall, since Comcast purchased Sky in a multi-billion deal in 2018, around 6,000 jobs have been removed from the organization.

Streaming Adoption

The company believes that over 90% of recent sign-ups now come through internet-based services such as its smart TV and a new streaming set-top box.

“Over the past few years, Sky has launched a range of industry-leading offerings including our high-speed internet service,” stated a company spokesperson. “These innovations are now firmly established and enjoyed by millions of customers, strengthening Sky’s standing for innovation and great service. As we look ahead, we are shifting our approach to bring customers a new era of experience by focusing on digital-first service, unbeatable content, and superior performance from our products.”

Previous Job Cuts

In March, Sky moved to cut 2,000 roles at its customer service centres and closed three sites.

Sky said that the move would help it become “future-ready” as it transitioned from phone-based customer interactions to digital communications.

Last January, Sky cut approximately 800 jobs, mainly from its team of home setup technicians, as more consumers move away from traditional pay-TV equipment in favor of “plug-and-go” online alternatives.

Content Partnership

More recently, Sky struck a deal with Warner Bros Discovery, the owner of popular film studios and hit HBO shows.

The partnership means the company’s streaming service being made available via Sky, but it resulted in the loss of exclusive broadcasting rights for certain programs.